An online portfolio is a website where you showcase your work as a creative freelancer, whether you’re a photographer, graphic designer, artist, or jewelry maker. It’s a critical tool for growing your business, but many people are unsure of what exactly needs to be on their portfolio website in order to get the most out of it. To help you out, this post details some of the must-have features to include in yours. Your business will be picking up in no time!
Having a portfolio website enables you to market yourself far more easily in a crowded marketplace. Potential clients and customers can browse your products and services with ease and get a feel for who you are and what you do. This, in turn, leads to more sales, bookings, or commissions.
The good news is that setting up an online portfolio is simple if you’re using one of the top Lenovo Intel 11th Gen Laptops and a quality CMS like Joomla. Even if you have no coding knowledge or technical expertise, you’ll be able to get a website up and to run quickly and easily.
Here are seven key aspects your online portfolio should include. Some will be more relevant to specific industries than others, so focus on what works best for your niche:
First impressions are vital, and that goes for websites too. Your portfolio needs to be visually appealing and easy to navigate in order to draw people in. A minimalist design ensures that all the attention is on your work, not the site itself.
Having a striking logo and short tagline about you and your services instantly makes your portfolio look more professional. It also helps visitors to your site to immediately understand what you’re all about.
Having clear and concise explanations of what you offer can increase your chances of landing more work. Let people know how you can help them and what it’s like to work with you.
You need the pictures you use to impress potential clients, so choose only your very best works to represent you. This is important if your work is highly visual, for example, photography or graphic design.
Letting your personality shine on your portfolio is a wonderful way to help potential clients to relate to you on a personal level. This kind of connection is what can make all the difference between them choosing to work with you or someone else.
If appropriate for your industry, positive testimonials from previous clients can be a great way to highlight that you’re a true professional who can be trusted with someone’s project.
There’s no point in impressing people with your work if they can’t get in touch to hire you! Make it as easy as you can for people to contact you via email or through an online form, and also include links to your social media accounts in case people would rather connect that way.
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