We are not stopping in ZoneStore eCommerce website template development and going ahead with adding WCAG adjustments for this awesome eCommerce solution.
Doing shopping online must be a nightmare for people with disabilities, how do I know that?
It's simple to imagine for me. It's enough I remove contact lenses from my eyes I would not see what I'm writing now :)
On the contrary to people with visual disabilities, I'm lucky because I can use contact lenses and browse the Internet or buy online without any difficulties.
Recent statistics show that around 1 in 5 people in the U.S. live with one or more disabling conditions. Hundreds of lawsuits alleging ADA discrimination were filed against websites and it costs e-commerce retailers expensive and lengthy litigation.
To prevent the digital exclusion on your eCommerce website and avoid problems with the law in your country make your online store accessible to all users including those with vision, physical, cognitive, and hearing impairments.
It's obvious that adjusting your website to WCAG requirements will cost some money, however, once you have the accessibility-ready online store you will gain new customers who will come back to your accessibility friendly online store. Moreover, those valuable customers will appreciate your efforts for sure and tell their friends great news about your online store easy browsing and purchase simplicity.
"Accessibility is a basic human right. It benefits everyone." – Eve Andersson, Google
eCommerce business owners often contact us asking about WCAG solutions for their websites and to be honest usually they are really confused about it. And I really understand them because suddenly they are obliged to "do something" on their online store to make it accessible but they have no idea how to start? what should be done? what are the best solutions?
Because of the fact that customers may find on Joomla-Monster WCAG compliant Joomla templates and WCAG WordPress themes under PixelEmu brand, they often assume that installing the WCAG theme is enough. But WCAG guidelines is a really long long story including tons of requirements to follow. This is the reason why customers get lost. It's also problematic for us because it's really hard to explain all WCAG details in a few words.
Most common problems:
The most important concerns for online shoppers with disabilities are screen readers, color blindness, motor disabilities, cognitive disabilities, more you may read here, but I will focus on ZoneStore eCommerce website WCAG features.
Recently we started the process of adjusting ZoneStore eCommerce website for WCAG guidelines and in the first step, we've added the most important accessibility features listed below.
The significant facility for people with motor disabilities who have trouble using the mouse to select page elements or navigate the website menu. This feature is the first one that needs to be implemented on the WCAG compliant eCommerce website. Each website element or at least the most important ones must be available to navigate using the keyboard.
Skip menu is a kind of extending the functionality of a keyboard navigation. On the first website, loading customer may use the TAB key to jump to the selected website areas. Setting those areas is flexible you may add here any link at the eCommerce website backend - you may see several examples on the demo site.
At the top of the website, we added gently looking tools for people with visual disabilities. Colorblind users have problems with distinguishing between colors with low contrast. Using this simple tools they may choose from 3 high contrast modes and one high mode. They will find here also the possibility to make fonts larger and change the layout width.
Plans for other WCAG improvements, now we are working on:
JM ZoneStore has been updated and improved for WCAG and ADA accessibility. Please check details in this article in the section "WCAG & ADA accessibility improvements in the JM ZoneStore template"WCAG widget for Joomla / WordPress